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When it's in your head, it's just an idea.

We believe that ideas shouldn't be left unexplored, shelved. We exist to remove barriers to exploring and realizing new ideas.

What's the value of an idea?

A new idea springs to your mind. You’re excited, but that’s not the only emotion.

You know that every new idea is part blessing and part burden.

They can be distracting, overwhelming, electrifying, terrifying, and every other feeling all at the same time.

Free your ideas.

How do you deal with those ideas in your mind?

Every designer struggles with this. But there's a solution: turn those ideas into shareable, testable, tangible prototypes.

Bring your ideas to life.

Most people think it's great to have a head full of new ideas. But is it that simple?

How do you deal with those ideas in your mind?

Most people think it’s great to have a head full of new ideas. But is it that simple?

Izzy a design teacher is holding her idea

Do you carry them all around with you?

And treat them a little too preciously?

Designer is distracted by her idea

Do they consume all your full attention?

And get in the way?

Kate a design student is carrying her ideas around

Do they start piling up?

And overwhelm you?

 Investor Bob is rushing off with his idea

Do you rush off to make them?

To get them out of your head?

UX Designer Kate is dealing with her ideas

We deal with ideas in our own way

But what all of us have in common is that making those ideas is an incredible feeling.

A ProtoPie dog

Your Ideas Unrestrained

We’re here to help you take the first step. To free your ideas. To make a prototype. To make sure that no idea stays just an idea.