On March 19, 2025, the ProtoPie team joined an exciting lineup of industry leaders at the 

5th China Automotive Human-Machine Interaction (HMI) & Experience Design Innovation Conference

 hosted by Gasgoo in Shanghai. As the automotive world races into a more innovative, more intuitive future, this annual event brought together designers, engineers, and innovators to explore how technology is reshaping the in-car experience.

, our APAC Business Development Manager, delivered a standout presentation titled 

“Integrating AI and Hardware into HMI Design”

. His talk focused on solving one of today’s biggest HMI challenges: bridging the gap between software design and hardware execution - without needing to write a single line of code.

APAC Business Development Manager Link Li, presenting how ProtoPie supports companies to “Integrate AI and Hardwre into HMI Design”

Link introduced ProtoPie as the go-to platform for building 

 that seamlessly integrate both hardware elements and AI-powered services. With tools like 

, designers can validate their ideas in real-world environments long before development begins.

You can watch a recording of the full speech and presentation here: 

Integrating AI and Hardware into HMI Design

Innovating at the Intersection of AI and Hardware

One of the key messages from Link’s session was the 

. He cited real-world examples where a lack of early testing led to poor user adoption - even when the visuals were compelling. With ProtoPie, designers can simulate user interaction with hardware such as 

Seating Buck Setup showcasing multi-display and cross-device prototyping powered by ProtoPie

The crowd was especially intrigued by how ProtoPie integrates 

 using APIs and bridge apps. These capabilities unlock advanced interaction designs, from 

personalized, multimodal HMI design powered by AI and 3D visualization

 - echoed across the speaker lineup. Companies like Unity, EPIC Games, Qt, and Zeekr shared their insights into 3D cockpit interfaces, emotional design, and AR-HUD innovations.

As automotive UX moves from functional to experiential, the demand for 

design tools that can keep up with this shift

 is growing. ProtoPie is proud to be among the tools leading this charge.

ProtoPie’s booth saw a steady stream of traffic after Link’s presentation, with many attendees heading straight over to try the live demo. The 

 we handed out were a hit (who knew?), and the 

“ProtoPie is the go-to tool in our team every day.” 

ProtoPie Car Fresheners - Hugely popular with our visitors!

 and more targeted engagement. It’s clear that when it comes to the future of automotive HMI, designers want tools that are fast, flexible, and ready for the real world.

“ProtoPie is the best software for bringing designs to life right now - a must-buy product.” 

Link Li, APAC Business Development Manager at ProtoPie, talking to the After Sales System Lead at General Motors China.

We’ve made a lot of new valuable connections at this year’s event. From OEMs like 

Geely and BMW to Honda and Chery Automobile

, we’re looking forward to reconnecting at the upcoming 

As automotive HMI design continues to evolve, ProtoPie remains committed to empowering designers to 

bring their visions to life faster, smarter, and more collaboratively

. Events like Gasgoo’s HMI Conference remind us just how powerful these conversations can be.

 on the road ahead and the innovations in UX we’ll see along the way!

ProtoPie showcased the future of HMI prototyping at Gasgoo’s 2025 Conference in Shanghai, highlighting key UX trends and real-world design validation.

Driving the Future of Auto UX: ProtoPie at Gasgoo HMI 2025

Pi Day, celebrated on March 14th each year by math enthusiasts, scientists, and creatives alike, is a nod to the mathematical constant 

 (pi), which starts at 3.14 and continues infinitely.

At ProtoPie, Pi Day is more than a celebration of numbers; it’s a tribute to 

 Much like how prototyping allows designers to explore, iterate, and refine ideas without limits.

Think fast, prototype smart, and push the boundaries of UX design within the spirit of Pi Day!

Create a high-fidelity prototype that’s within 3.14 seconds in interaction time. Use ProtoPie’s advanced features to create a seamless and dynamic interaction. Your prototype can be any level of fidelity, but high-fidelity prototypes will be scored higher. We encourage you to use the following topics and features:


 Explore mathematical concepts, visualize Pi as a symbol, or delve into its limitless nature.

 Think outside the box and surprise us with your unique interpretation of Pi Day.

Loop interactions for smooth, continuous flows.

Chained interactions for realistic, multi-step experiences.

 Use ProtoPie Studio to create your high-fidelity prototype.

Follow ProtoPie on LinkedIn and share your prototype on your LinkedIn feed in the form of a video or a GIF (not more than 3.14s). 

 The most creative and impressive prototypes will win exciting prizes.

 How unique and innovative is your concept?

 How well does your prototype showcase the capabilities of ProtoPie?

 How well does your prototype capture the spirit of Pi Day?

 How close to the 3.14-second time mark can you make your prototype?


Our team’s internal prototyping experts will choose the top two most innovative pies. In addition, a special Recognition Award will be given to the Pie with the most engagement on its LinkedIn post!


to keep you fueled during long prototyping sessions!

Plus 1-month free upgrade to the ProtoPie Pro plan 

(if already subscribed, 1 month of extra subscription will be added!)

Don't miss out on this exciting opportunity to celebrate Pi Day, showcase your prototyping skills, and win amazing prizes. Start brainstorming your ideas and get ready to create a high-fidelity prototype that will impress the judges and the ProtoPie community.


The challenge will run from March 14th to March 31st

, so get those creative juices flowing and start building!

This is your chance to showcase your prototyping skills, push the boundaries of interactive high-prototyping, and win cool tech merch.

Pi Day UX Challenge 2025

It's time for some digital spring cleaning! We're launching a challenge focused on tidying up the user experience on popular mobile web apps. Do you ever get frustrated by cluttered interfaces, hidden features, or confusing navigation on your phone? Now's your chance to fix it!

Choose a real-world web app with mobile UX that needs improvement (like Facebook, Netflix, Zoom, Amazon, etc. ). Reimagine and redesign ONE problematic screen or user flow (e.g., homepage, sign-up, navigation) to make it cleaner, simpler, and more user-friendly.

Improve clarity and usability, surface hidden features, and streamline navigation!

(One screen or user flow is sufficient; you do not need to prototype an entire app.)

Use Figma to redesign the UI and import it into ProtoPie to bring your redesigned interaction to life. Show us how you've decluttered!

Bonus points for creativity and high-fidelity interactions!

 Special recognition for the most engaging social media entry.

Share your work on your social media feed, tagging us (

Sharpen and showcase your mobile UX Prototyping skills, focus on clarity over decoration, rethink user flows, and master interaction prototyping.

Join ProtoPie’s Mobile Web Declutter Challenge - Fixing Real-World Mobile Web UX

UX Spring Cleaning! Declutter & Simplify To Win

, the leader in interactive prototyping tools for automotive HMI and UX design, made a strong impression at 

, held December 8–10th of last year in Detroit, Michigan. A major highlight of ProtoPie’s participation was a keynote speech by 

, CEO of ProtoPie, who captivated the audience with insights on the importance of prototyping and the journey behind ProtoPie. The event also provided an excellent opportunity to connect with attendees from leading organizations, such as 

Panasonic Automotive Systems Company of America

, fostering meaningful discussions about the future of automotive HMI.

Building connections with industry leaders

CEO Tony Kim's keynote Inspires Attendees

Looking ahead - Car HMI USA & Europe 2025

ProtoPie’s booth drew significant attention, becoming a focal point for visitors eager to learn about its innovative prototyping solutions. Many attendees scheduled on-site demos with Tim Crouse, Head of Business Development, further solidifying engagement. The booth’s professional setup received high praise from event organizers and visitors.

Building Connections with Industry Leaders

ProtoPie leveraged the event to establish strong connections with top-tier automotive companies. It was a great opportunity to network with 

, reaffirming ProtoPie’s position as a trusted partner for advanced HMI prototyping solutions.

CEO Tony Kim's Keynote Inspires Attendees

Tony Kim’s keynote at Car HMI USA 2024, titled 

“The Role of Prototyping in Revolutionizing Automotive HMI,”

 captivated a large audience. He emphasized how prototyping accelerates innovation, enhances collaboration, and bridges the gap between designers and engineers in automotive development. Tony also shared the inspiring story behind ProtoPie’s creation and its mission to empower teams with no-code tools for designing intuitive HMI systems.

The presentation featured real-world examples of how ProtoPie is helping automotive leaders innovate faster and create better user experiences. By highlighting its applications in complex systems like in-car displays and IoT integrations, Tony demonstrated ProtoPie’s transformative potential. The keynote not only drew attention to the booth but also sparked meaningful discussions about the future of automotive HMI design.

"Car HMI USA 2024 was a tremendous success for ProtoPie,"

"The event not only allowed us to showcase the transformative power of interactive prototyping in automotive HMI but also provided invaluable opportunities to engage with industry leaders and explore partnerships that will shape the future of automotive innovation."

ProtoPie’s participation in Car HMI USA 2024 demonstrated its commitment to empowering teams with tools to design intuitive and cutting-edge HMI experiences. Continuing its presence at major Car HMI events, ProtoPie has secured its attendance at 

, which will be held in Berlin in June 2025, and 

, further strengthening its foothold in the automotive industry.

ProtoPie is the most advanced prototyping tool for interactive designs, enabling designers to create realistic and interactive prototypes for automotive, mobile, and IoT applications without coding. Trusted by global companies like Google, BMW, and Samsung, ProtoPie empowers teams to bring their ideas to life seamlessly and collaboratively.

 is the leading automotive UX and HMI development event in North America and Europe, bringing together decision-makers and industry experts to explore the latest trends and innovations shaping the future of human-machine interfaces in vehicles.


Learn more about how ProtoPie can help with building advanced 

ProtoPie’s success at Car HMI USA 2024—CEO Tony Kim’s keynote and meaningful connections with Honda & Hyundai, setting the stage for Car HMI US & EU 2025

ProtoPie Takes Center Stage at Car HMI USA 2024

, a startup specializing in prototyping tools for a wide range of industries including automotive, IoT, mobile, and web, has raised $21 million in Series B funding. The round was co-led by returning investor LB Investment, and Korea Development Bank (KDB), a new backer, with each committing $3 million. Other participants included existing investors HB Investment and BSK Investment,  and new supporters such as Industrial Bank of Korea, Shinyoung Securities, Axis Investment, and CJ Investment.

Founded in 2014 and commercialized in 2019, ProtoPie has rapidly established itself as a prominent B2B SaaS company. The company’s high-fidelity interaction design solutions are now widely adopted by over 50,000 companies in 180 countries worldwide, across a variety of industries. ProtoPie’s global customer portfolio includes high-tech leaders such as Microsoft, Google, and Meta, as well as leading automotive OEMs like BMW, Mercedes-Benz, and Ford. Its impact also extends to high-growth industries driving digital transformation. This includes Medtech, with clients like Johnson & Johnson MedTech and Medtronic, and Fintech, with customers such as Chime Financial, Revolut, and Itaú Unibanco.

ProtoPie has earned recognition as a leader in the design community. ProtoPie ranked first in 2022 and second in 2023 in the annual UX Design Tools Survey’s “Advanced Prototyping Tool” category, and  was also honored with the UX Design Awards at the International Design Center in Berlin in 2024. These accolades reflect the trust and admiration ProtoPie has gained from the design community.

ProtoPie’s latest funding round reflects strong investor confidence, driven by several key factors. These include the rising demand for UX prototyping solutions amid the increasing complexity and interconnectivity of digital devices, ProtoPie's unmatched global competitiveness and market leadership, an impressive portfolio of customer success stories from some of the world’s leading companies, and its outstanding global business capabilities.

“We’re excited to continue driving innovation in high-fidelity interaction design while expanding our global footprint. This investment will enable us to deliver even greater value to our customers and empower the design community to achieve more than ever before.”

We are doubling down on ProtoPie as they pave the way for UX prototyping innovation, securing an impressive client base and delivering outstanding results. We’re excited to support their next phase of growth focused on expansion.

 said Kiho Park, CEO & President, LB Investment.

ProtoPie will leverage its Series B funding to accelerate four key strategic initiatives. First, the company plans to strengthen customer success by expanding its global sales presence, ensuring better support for its growing user base. Second, it will develop a community platform where users can share use cases, insights, and success stories, fostering greater collaboration and learning. Additionally, ProtoPie aims to establish strategic alliances within the product design workflow ecosystem, forming partnerships with UI design and UX research software firms. Lastly, the company will introduce AI-powered features to expand its total addressable market (TAM) by lowering the learning curve for designers and enabling them to push the boundaries of prototyping.

ProtoPie is the most advanced prototyping tool for interactive design. With its intuitive no-code platform, it empowers designers to create realistic, high-fidelity prototypes for automotive, mobile, IoT, and more. Trusted by industry leaders such as Google, Microsoft, Meta, BMW, and Mercedes-Benz, ProtoPie bridges the gap between designers and engineers, turning complex ideas into tangible, actionable prototypes.

ProtoPie Secures $21 Million in Series B Funding to Drive Global Expansion and Innovation in High-Fidelity Interaction Design

ProtoPie Raises $21M to Drive Interaction Design Innovation

Unlocking the future of prototyping for leading innovators

, the high-fidelity prototyping tool empowering designers and developers to create seamless digital and physical interactions, recently made a significant impact at the prestigious 

. Known as a hub for creative visionaries and digital innovators, this year’s DDD served as a platform for ProtoPie to showcase its capabilities, connect with industry leaders, and further establish its position at the forefront of design technology. ProtoPie CEO Tony Kim also presented ProtoPie’s advanced prototyping features.

The event attracted global heavyweights in design and business, including EY, Deloitte, AKQA, and the creative team from TikTok, among others. Notably, 15 representatives from Accenture engaged with ProtoPie, expressing keen interest in how its advanced prototyping solutions could transform their workflows and enhance client deliverables.

At the heart of the event, ProtoPie’s team demonstrated its unparalleled ability to prototype intricate user experiences that bridge digital and physical interactions. Attendees experienced firsthand how ProtoPie simplifies creating, testing, and iterating on prototypes, from dynamic app interfaces to hardware-integrated solutions. ProtoPie CEO Tony Kim gave a presentation on ProtoPie’s strong features, highlighting the importance of prototyping.

“Participating in Digital Design Days has been an incredible opportunity to engage with some of the most forward-thinking minds in the industry,” said Tony Kim, CEO of ProtoPie. “The level of interest and conversations we’ve had with companies like EY, Accenture, and TikTok reflect the growing demand for high-fidelity tools that allow teams to innovate faster and more effectively.”

ProtoPie’s presence at DDD strengthened its visibility among creative professionals and resulted in promising leads across key sectors such as consulting, tech, and advertising. With top-tier brands and agencies like Deloitte and AKQA exploring ProtoPie’s potential, the company is poised to expand its reach and influence in the global design community.

ProtoPie is a high-fidelity prototyping tool that bridges the gap between digital design and real-world interaction. Trusted by leading brands and agencies worldwide, including Google, Meta, and Microsoft, ProtoPie enables teams to create and test interactive prototypes with unparalleled accuracy and powerful integration capabilities.

 is an international event celebrating the best in digital creativity, innovation, and design. Hosted in Milan, DDD brings together global industry leaders, creative professionals, and tech enthusiasts to explore cutting-edge tools and trends shaping the future of digital design.

ProtoPie showcased its advanced prototyping tools at Digital Design Days in Milan, connecting with industry leaders like EY, Accenture, TikTok, and Deloitte.

ProtoPie Showcases Innovation at Digital Design Days in Milan

Expert jury recognizes ProtoPie's innovation in product design

 win at the 2024 UX Design Awards is a big achievement in our mission to change how designers create high-fidelity prototypes. As UX design becomes more important in developing digital products, ProtoPie helps designers create, test, and improve ideas more effectively, resulting in faster development times, reduced costs, and, most importantly, better user experiences.

This recognition, presented by the International Design Center Berlin (IDZ), highlights ProtoPie’s ongoing contribution to the UX design world and its role in helping designers create highly interactive, fully functional prototypes.

The 2024 UX Design Awards jury comprises experts in design, technology, and user experience who praised ProtoPie for its innovative approach to prototyping.

According to the jury, “ProtoPie’s no-code approach [...] offers a sophisticated system that combines authoring, previewing, and collaboration and supports developer handoff. ProtoPie enables the integration of highly customized hardware components into the prototype setup. Its versatility allows for great creative expression and helps to make sophisticated product ideas tangible for others. While its full range of operations can be demanding, users can start small and grow with the challenge.”

ProtoPie simplifies complex design processes while providing a rich user interface that fosters creative expression. Its ability to help designers create dynamic, realistic prototypes with minimal effort was a key factor in securing its win.

 are highly respected for celebrating excellent user experience design.

Since starting in 2008 as a platform for good usability, the Awards have grown to recognize the impact of user experience on products, services, and everyday life. ProtoPie’s win in the Product category reflects its commitment to building an easy-to-use tool that encourages creativity and collaboration within the design community.

ProtoPie is the easiest no-code interaction design tool for creating highly interactive prototypes for all digital products. It supports many industries, including 

, VR/AR, and more. Whether you're designing for mobile, tablet, desktop websites, or apps, ProtoPie’s user-friendly interface makes the entire process simple and efficient.

ProtoPie stands out from other prototyping tools because it allows designers to create detailed interactions and animations without coding. It’s a user-friendly tool with powerful features, allowing designers to build realistic prototypes that behave like real products.

"We're really honored to receive this award from the 2024 UX Design Awards," said Tony Kim, CEO and Co-Founder of ProtoPie. " At ProtoPie, we focus on giving designers a simple platform to turn their ideas into real, testable interactions. This award is a big milestone for us and motivates our team to keep improving our tools for designers everywhere."

Looking ahead, ProtoPie plans to improve its platform with deeper integrations, better collaboration features and expanded usability across different industries. We are committed to staying at the cutting edge of high-fidelity prototyping and ensuring our users have the best tools to keep up with the fast-paced design world.

ProtoPie, a leading tool in UX prototyping, has been named a winner in the Product category at the UX Design Awards 2024.

ProtoPie Wins 2024 UX Design Award in Product Category

In response to feedback from our valued users, who emphasized the need for a more affordable option tailored to freelancers, 

we're thrilled to unveil ProtoPie's latest offering: the Basic plan.

Designed with freelancers and individuals in mind, this plan not only equips you with powerful high-fidelity prototyping features but also ensures you stay ahead of the curve without straining your budget. At ProtoPie, we believe in empowering every designer to turn their vision into reality, and the Basic plan is our commitment to making high-fidelity prototyping accessible to all.

Create prototypes that set you apart from the competition

Will it be possible to collaborate with team members on the Basic plan?

Secure new clients with ProtoPie's Basic plan!

Create prototypes that set you apart from the competition with the Basic plan

With ProtoPie's high-fidelity prototyping features included in the Basic plan, you can not only bring your creative visions to life but also position yourself to earn more income and win more clients. Deliver polished, high-fidelity prototypes to surpass competitors and showcase your expertise. Don't just keep up with the industry standards—set the bar higher and propel your career forward with ProtoPie Basic.

ProtoPie's Basic plan is tailored to meet the needs of freelancers and individuals looking for a powerful prototyping tool for high-fidelity prototyping. Here’s what you can expect with the Basic plan.

Enjoy the benefits of ProtoPie's Basic plan at an affordable price point, starting at just $25 per month with the yearly subscription. This makes high-fidelity prototyping accessible to designers of all levels without compromising quality.

Experience the power of high-fidelity prototyping with ProtoPie's advanced features, including interactive text fields, camera interactions, voice prototyping, and gesture interactions. Elevate your designs and create immersive user experiences that stand out from the crowd.

With ProtoPie's Basic plan, your prototypes will not have a watermark. Enjoy a polished and professional presentation without distracting marks, ensuring your designs can convince your clients.

Empower your creativity with the ability to craft up to 20 prototypes, each accommodating up to 10 scenes. Within these limits, you have the freedom to fully realize your design ideas.

Make your design-to-development handoff seamless with ProtoPie’s 

 feature. Through precise interaction recordings, effortlessly showcase the dynamics of your prototypes— every animation, interaction, and user flow. It’s like giving developers a tour of your creative vision, ensuring nothing gets lost in translation.

To get a more detailed overview of everything included in the new Basic plan, head over to the 

We understand the importance of providing a free plan that allows designers to explore ProtoPie's capabilities without any financial commitment. 

Rest assured, the Free plan will remain available to all users.

However, prototypes created on the free plan will have a watermark. We remain committed to supporting designers at every stage of their journey, whether they're just starting out or looking to take their prototyping to the next level.

The Basic plan is tailored to freelancers and individuals. If you need to collaborate with team members, consider upgrading to the Pro plan. Our 

 caters to companies, teams, and agencies, providing access to more advanced prototyping features, increased usage limits, and comprehensive collaboration features.

Get started with ProtoPie's Basic plan today!

Embark on a journey of success with ProtoPie's Basic plan tailored for freelancers and individuals. Elevate your prototyping game, impress potential clients, and win projects with confidence. Sign up today to unlock the tools you need to showcase your creativity, stand out in a competitive market, and attract clients eager to collaborate with a visionary designer like yourself!

Explore how our new Basic Plan offers freelancers and individuals high-fidelity prototyping features to impress clients and accelerate career growth.

Introducing ProtoPie’s Basic Plan

Change is a constant, they say, and since late 2021, we've been hard at work, shaping up the next chapter of our ProtoPie brand. Today, we're thrilled to unveil the updates and showcase the direction in which we're taking our branding in this exciting new era. Let's dive in and explore these fresh changes that will make your ProtoPie experience even better.

Let's dive into the interesting updates happening with ProtoPie's branding!

As a designer, you probably understand the challenges of maintaining branding consistency. For visual designers, evolving a brand while retaining its essential characteristics and visual elements is quite a task. When I joined ProtoPie at the end of 2021, two things caught my attention about our brand: Pastel Gradients and 3D illustrations.

Pastel gradients are nice; they were meant to convey a sense of nurturing and care reminiscent of childhood's joyful exploration and playfulness. However, as we delved into understanding our audience, it became apparent that this design wasn't resonating with them as optimally as we wanted.

Moreover, applying pastel gradients presented a unique challenge. The contrast between the gradients and text often fell short of providing optimal readability, which was particularly noticeable when creating assets on a daily basis. This issue resulted in a lack of impact, with the gradient overpowering the text. It was evident that a solution was urgently needed.

Therefore our biggest challenge was figuring out how to evolve the branding while maintaining the familiar ProtoPie look and feel. We still wanted to maintain a sense of continuity because our identity was already established. This entire process was more like exploring and refining ProtoPie's brand identity.

Design principle: clarity and understanding

Our design principle remains unwavering amidst these branding updates – clarity and understanding. Every visual representation of ProtoPie must portray a clear message and leave no doubt in the viewer's mind.

In every step of our branding journey, we've prioritized this core principle, ensuring that our design not only captivates but also communicates effectively. Whether it's the choice of colors, the incorporation of 3D elements, or the use of gradients.

As we continue to evolve and refine our branding, clarity, and understanding will remain at the forefront of our design philosophy. We believe that clear communication is key to forging a deeper connection with our users, and we're dedicated to ensuring that every aspect of our brand reflects this commitment.

There aren't many resources available that explain how Branding/Visual design works alongside Product Design in tech companies. From my experience, each company has its unique way of managing these collaborations. Sharing insights about these practices is quite uncommon in the industry, as most teams tend to keep their internal operations guarded.

Moreover, collaboration can be challenging. Product Design teams often stick to a Design System that may not provide enough flexibility.

Within ProtoPie, our Design teams are organized by specific product areas. We have distinct roles, such as Product Designers and Website Designers, and my responsibility lies in Marketing Design and overseeing the branding and visual design aspects. Maintaining alignment among these teams presents its challenges, but at its core, it hinges on effective open communication and a continuous feedback loop.

We've adopted a practice of seamless information exchange, often soliciting opinions and insights across teams through direct synchronization. This approach has proven to be highly effective for us. Instead of adhering to a fixed schedule, which can sometimes impose unnecessary pressure on designers to share merely for the sake of it, we prioritize the quality and relevance of our exchanges. We opt to raise pertinent questions directly when the need arises and disseminate updates when they possess substantial value.

This approach fosters an environment where meaningful interactions take precedence, ensuring that each exchange adds value and contributes to the cohesion of our design efforts.

ProtoPie branding elements: colors, 3D illustrations, and gradients

At ProtoPie, our roots run deep in design, thanks to our CEO, Tony, who is a designer himself.

This collective creative spirit profoundly influences our communication style, which we've infused into our brand. Rather than adopting a traditional corporate tone, we aim to convey the warmth and informality of a casual gathering.

This approach is reflected in our branding designs. We draw inspiration from the world of baking and cooking, deriving it not only from our name but also from our 'Easy as Pie' slogan. 

This influence is evident in the wavy shapes, textures, and playful illustrations of literal pies, forks, and related designs that characterize our branding—each serving as metaphors for our approach to creating intuitive digital experiences. Just as a baker combines ingredients to craft a delicious pie, we offer the products to “bake” outstanding interactive experiences.

Aligning our colors was relatively straightforward. To keep it simple - Coral, the color of our logo, purple, and teal – represent our product, accompanied by neutrals that are integral to our design system.

We also expanded our palette by introducing deeper shades, particularly within the purples, to enhance contrast and readability. These darker tonalities now play a pivotal role, especially in contexts like ProtoPie Connect or when communicating within industries like automotive and cross-device experiences.

However, their versatility shines through as we seamlessly blend these new tonalities with our trademark ProtoPie colors – Purple, Coral, and Teal. This fusion allows us to craft distinctive visual elements that are uniquely ProtoPie's own.

We are well aware of the current popularity of 3D visuals, with many brands integrating them into their communication strategies. In our case, embracing 3D is a logical choice because it aligns seamlessly with the essence of our product. From IoT to 

, numerous designers now leverage ProtoPie to bridge the gap between physical products and the digital realm.

Also, integrating 3D elements enhances our ability to portray interactions like touch and voice more effectively compared to using 2D visuals. So, the 3D illustrations help us to provide a clearer depiction of how ProtoPie transforms abstract ideas into tangible, real-world experiences, and it’s also very versatile, so we can use it to replace photography in certain situations where it’s hard for us to have clear photography.

The use of gradients enables us to communicate various emotions and moods through a range of color combinations.

This approach helps us to add visual depth and dimension to our branding, creating a sense of realism and making our visuals more engaging. Gradients are a powerful tool that enriches our design, allowing us to convey a wider spectrum of feelings and enhancing the overall brand experience.

Take a look at this visual timeline illustrating our brand's evolution since version 6.0. In the rightmost column, you can see our most recent updates, which we have started to apply across our product, ProtoPie Website, and Social Media channels.

Branding Design is an ongoing process requiring constant attention and improvement. However, we believe that this direction provides us with more flexibility and better aligns with our design principle of clarity. With these improvements, we've dedicated time to truly understand our brand.

One of the advantages of handling this work in-house is our deep understanding of the product and our own working processes. Therefore, rather than opting for a drastic and sudden rebrand, we've chosen to gradually and organically evolve the brand to the point where we are today. This approach ensures that as the product evolves, our branding evolves alongside it.

Our journey to enhance and refine ProtoPie's branding is an ongoing one. We are dedicated to staying at the forefront of design innovation and ensuring that our brand remains a true reflection of our commitment to clarity, creativity, and user-centricity.

In the pursuit of continuous improvement, we're thrilled to unveil some exciting developments on our horizon:

: Watch for our expanding library of design resources, including an updated Branding Guidelines Document and refreshed assets across various touchpoints.

: Recognizing that motion is at the heart of ProtoPie, we're actively crafting a dynamic motion visual system to inject even more vibrancy into our brand.

: Our commitment extends to enhancing and expanding our 3D illustrations. We're dedicated to using these visuals to convey our content better and captivate our audience.

News

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