ProtoPie News2 min read

Geely Forum Sees ProtoPie Drive Conversation on Future of Car HMI

ProtoPie's Debut at Geely Forum Sparks Collaboration Buzz

Tim Weydert
Tim Weydert, Content Writer at ProtoPieMay 27, 2025
ProtoPie at their first internal Geely OEM conference

Ningbo, China - ProtoPie recently marked a significant milestone with its successful first-time participation in an internal forum hosted by Gasgoo & Geely, one of China's leading automotive manufacturers. The event proved to be a remarkable platform for ProtoPie, resulting in valuable exposure and promising opportunities for future collaborations within the automotive industry.

ProtoPie's booth was a focal point of the event, attracting considerable attention from engineers, designers, and product managers from Geely and its sub-brands, including Zeekr and Lynk & Co. The booth's design was lauded for its clean, modern aesthetic that aligned seamlessly with ProtoPie's brand identity. Visitors engaged in meaningful discussions, gaining a deeper understanding of ProtoPie's capabilities and use cases. The event merch, particularly the creatively designed tote bags, also received overwhelmingly positive feedback.

Protopie tote bags
Booth visitors loved the merch ProtoPie handed out!

A key highlight of the event was a visit to the ProtoPie booth by the Vice President of Geely Auto and Head of the Central Research Institute. Their expressed interest in further collaboration with ProtoPie marked a pivotal moment of recognition and validation for the company at the forum.

Adding to the event's success was a well-received presentation by ProtoPie's representative, Link, on "Prototype-driven HMI interaction design innovation and validation". The presentation resonated strongly with the audience, leading to a surge of visitors to the booth, all eager to experience the demo firsthand. This direct engagement further solidified the attendees' comprehension of ProtoPie's innovative solutions.

Link's presentation on Prototype-driven HMI interaction design innovation and validation
Link Li, APAC Business Development Manager at ProtoPie, on "Prototype-driven HMI interaction design innovation and validation"

The event underscored the growing importance of advanced HMI solutions in the automotive sector and highlighted ProtoPie's potential to become an invaluable partner for industry leaders like Geely. The positive reception and high-level interest garnered at the forum have laid a strong foundation for ProtoPie's future endeavors in the automotive space.